Over the weekend, Honda started a Hug Fest during the Super Bowl!
Elevating Honda's safety leadership, actor Bruce Willis delivered a heartfelt message to the more than 100 million Super Bowl viewers on Sunday during the third quarter, humanizing Honda's commitment to engineering safer vehicles with a cameo from "Saturday Night Live" alum and star of "Portlandia" Fred Armisen.
Based on 2014 IIHS Top Safety Pick ratings, Honda has four IIHS Top Safety Pick+ rated vehicles and one Top Safety Pick rated vehicle, more than any other brand.
Safety is deeply rooted in Honda's heritage. In the 1980s, Honda was the first company to develop a front passenger airbag with a unique design mounted to the top of the dashboard to reduce the threat of injury to occupants. In 2000, Honda opened the world's first indoor, multi-directional, crash-test safety facility to provide Honda with a deeper understanding of what happens in real-world collisions and serve as the basis for new technologies that advance safety.
Read more about the #hugfest campaign, as well as Honda's commitment to safety, in this press release from Honda Newsroom.
What did you think of Honda's Super Bowl commercial?
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